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Città di Bellinzona
07 Gennaio 2021
Quadrilingui
24 Febbraio 2021

Il caffè artigianale

Il Caffè Carlito è un prodotto artigianale di alta qualità dal sapore unico. La lunga tradizione familiare incontra l’innovazione e si presenta con uno shop online destinato non solo ai fedelissimi clienti ma anche a coloro che vogliono scoprire un caffè dall’aroma intenso. Caffè Carlito rinnova la sua immagine coordinata con l’intento di trasmettere il valore del prodotto.

Rebranding
Copywriting
Web Site
E-commerce
Brochure

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The plant

Coffee beans that are not processed can be planted to grow into a coffee tree. It will take the newly planted tree a period of three to four years to bear its first fruits.

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Coffee Flower

In order for the fruits to grow every year, they have to flower first. The amount of water and the age of the plant determine how well a plant will flower and the quality of the beans it will produce. Once in full bloom, it can release the smell of jasmine into the air.

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Coffee Cherry

A coffee cherry’s skin is green until it ripens to a bright red. Inside it, there is a seed which goes through various processes to be transformed into coffee.

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The Process

Once the coffee has been picked processing the coffee cherries must begin as quickly as possible to avoid fruit spoilage. In this process the fruit is separated from the bean, and later the beans are sun-dried.

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The Roast

The distinctive brown colour of coffee is achieved during the roasting process. When the beans reach an internal temperature of 200°C, a fragrant oil is released producing the flavour and aroma of the coffee we drink.

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Coffee

Great beans, roast type, grind texture and the brewing method will determine your cup of coffee. There are different flavours to suit all tastes.

There are different species of coffee.
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Arabica

Arabica grows at a high altitude, producing beans that have a fruitier flavour with higher sugar and acidity levels, yet with lower caffeine content. In terms of yield, Arabica produces less coffee.

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Robusta

Robusta grows at lower altitudes, so it is less vulnerable to pests and weather conditions. Its beans tend to be nuttier, higher in caffeine content and more bitter.

Where our coffee
comes from
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The top 5
Coffee-Producing
Countries
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Brazil
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Vietnam
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Colombia
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Indonesia
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Ethiopia
Our blends
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Web Site, e-commerce

Il sito web e lo shop sono perfettamente integrati. I toni delle immagini e della grafica sono caldi e accoglienti. La brossura rispecchia l’accuratezza e l’attenzione riservata al prodotto. Classifica gli aromi e le intensità delle miscele. Racconta tutta la filiera dalla pianta alla tazza. Stampata su una carta strutturata il risultato è molto gradevole anche al tatto.

cafffecarlito.ch

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